FIA Formula 1 Interiors Case Study
Sports and Entertainment 3D Renderings that Inspired Global Admiration
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The Challenge:
Interior renderings were needed by the Las Vegas event group to show Formula 1 corporate, In London, the “look and feel” of the Las Vegas race. None of the spaces had been designed, in fact they didn’t even had floor plans.
The Approach:
We worked with mood-boards and a lot of conversations with the LVGP Creative Director. In only two days we had create five unique looks, with three separate areas rendered for each look. It was all-hands-on-deck for those two long days.
The Result:
When corporate Formula 1 saw the renderings they were very pleased and approved the look. At that moment we became the LVGP rendering and design-assistance crew and have worked with them ever since.
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Our Role
- Client: Formula 1 Las Vegas Grand Prix
- Interior Designer: LVGP with Bowen Studios
- Location:: Las Vegas, Nevada
Project Description
The inaugural Formula 1 race in Las Vegas in 2023 had over 315,000 attendees and brough $1.2 Billion to the local economy. Considered an outstanding success by drivers and fans, the event will be hosted by Las Vegas for a minimum of 10 years. The race is held at night with a 3.9-mile racetrack going right down the world famous Las Vegas strip.
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Voices of our Clients
I’m Blown away! I know how difficult it’s been to piece all my ideas together talking with you, Brent, but man, you nailed it!!!
– PI, Designer, Chicago, IL
WOW!!! That is so amazing! I can’t stand it. Thank you. Thank you. THANK YOU!!!
– JC, Architect, Salt Lake City, UT
It was one of those Fridays, then I received your email, Brent. All weekend I was so excited to show everyone on Monday!
– BW, Product Manufacturer, Memphis, TN