The inaugural Formula 1 Las Vegas Grand Prix was a spectacular sporting event with the speed and thrill of Formula 1 and the electric energy of the Las Vegas Strip. Behind the magic of this unforgettable launch was Bowen Studios, whose incredible 3D architectural renderings and animations were instrumental in bringing the event’s concept to life and creating anticipation for the big race.
Playing a pivotal role in the promotional marketing of the F1 Las Vegas Grand Prix, Bowen Studios showcased expertise in 3-D visualization services, architectural visualization, and 3-D animation. “When we were brought on board, the challenge was clear: get the extravaganza and excitement of Formula 1 to Las Vegas in visual form to generate buzz a full year before the event.” – Brent Bowen
We were tasked with creating 3D concept renderings for the race, the launch party, and all general promotions. These renderings would form the backbone of promotional materials, depicting the event’s grandeur against the iconic Las Vegas skyline. Working with only basic concept information and a tight deadline, we designed stunning, immersive visuals that could capture the essence of what the F1 Las Vegas Grand Prix would be.
To craft the final look, We combined 3D-rendered elements with real photographs of the Las Vegas Strip. This blend of 3D rendering and animation brought the promotion a new level of authenticity and excitement. Imagine seeing the familiar cityscape of Las Vegas transformed, with the bold colors of F1 branding, the blurred speeding racecars, and the anticipation of grandstands filled with cheering fans.
Our 3D visualizations were instrumental in building momentum and enthusiasm for the race. They provided a visual preview of the upcoming launch party. They allowed the audience to imagine the spectacle to come — showcasing how the streets of Las Vegas would transform into a high-speed circuit that would host the world’s best drivers.
Our team at Bowen Studios had to exercise a lot of creative license to make this happen. The team created 3D models and animated visuals that were compelling, dramatic, and perfectly representative of the high stakes and thrills for which Formula 1 is known. This was no small feat, especially considering the short deadline. We put the pedal to the metal and delivered stellar graphics under tight deadlines.
The launch party at Caesars Palace was the perfect stage to showcase the new renderings and animations. Bringing together the grandeur of Formula 1 and the high energy of the Las Vegas Strip, the event included live entertainment, driver appearances, and interactive experiences designed to thrill attendees and immerse them in the world of F1. Our 3D rendering and animation services were everywhere, helping set the mood and build anticipation for what’s to come.
From the sleek promotional banners featuring rendered race cars against the dazzling backdrop of Las Vegas to the massive digital billboards that lit up the Strip, Bowen Studios’ 3D renderings significantly impacted the event’s aesthetic. Our work helped attendees visualize not just the event itself but the entire F1 Las Vegas Grand Prix — giving life to an event that, at the time, was still far away.
Our 3D architectural renderings and animation created a tangible excitement, allowing potential attendees to see and feel what the event would be like long before the first racecar hit the track. In an age where 3D visualization dominates our interactions with the world, Bowen Studios brought the F1 experience to people in an imaginative and incredibly realistic way.
These 3D renderings not only promoted the launch party but also helped establish Las Vegas as a dynamic new stop on the Formula 1 calendar — one where glamour, excitement, and cutting-edge motorsport all intersect. The seamless integration of 3D elements with the Las Vegas skyline made it clear: this race would be unlike any other.
By utilizing our years of experience in high-quality 3D rendering services, architectural visualization, and 3D animation, we transformed a mere concept into something that people could see, experience, and get excited about. The launch party was just the beginning, and the imagery and anticipation surrounding the event captured the hearts of fans around the world.
As the countdown continues to the 2nd Formula 1 Las Vegas Grand Prix, we continue to help bring this dream to life. When the cars finally take to the streets, Bowen Studios will have already left their mark, helping to make history in one of the world’s most iconic cities.
Visit The F1 LVGP Instagram Account >
BOWEN STUDIOS INVOLVEMENT:
We created concept renderings for the Launch Party scheduled for November 2022 – a year before the race. The rendered elements were added to photographs of the Las Vegas skyline. We were given only basic concept information, so we used a lot of create license to meet a very short deadline.
